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Another new client for AS Archive Services
19/02/2021
Just before Christmas I was contacted by the archivist for The Macallan single malt whisky to do some additional cataloguing. The Macallan will be 200 years old in 2024 and this work will help inform the preparations for this important anniversary.
The archivist has digitised a large number of slides and negatives in the photographic collection. Part of my work has been to follow this up with cataloguing and matching original to digitised images.
I have also worked on the original artwork and correspondence for their famous advertising campaign. With a limited budget, the company approached the advertising agency Holmes Knight Ritchie in the 1980s for their ideas on how to promote the brand. Instead of splashing the cash on expensive magazine advertising, the agency came up with the ingenious scheme to buy space next to the crossword in The Times. Such was the success of the campaign that the relationship between The Macallan and HKR continued for decades. Sometimes less is more!
